Escalation Bias: Does it Extend to Marketing?
نویسندگان
چکیده
منابع مشابه
How Much Time Does It Need to Write an Article?
سخن سردبیر Editorial مجله دانشگاه علوم پزشکی رفسنجان دوره نوزدهم، خرداد 1399، 222-221 چقدر زمان برای نوشتن یک مقاله مورد نیاز است؟ How Much Time Does It Need to Write an Article? محسن رضائیان[1] M. Rezaeian اگر برای شما این سؤال پیش آمده است که: " چقدر زمان برای نوشتن یک مقاله مورد نیاز است؟" خواندن فصل پنجم کتاب "چگونه مقالات بهتر پزشکی بنویسیم" (How to write better m...
متن کاملGender Bias in Diagnostic Radiology Resident Selection, Does it Exist?
RATIONALE AND OBJECTIVES To investigate whether there is a bias in the residency selection process that influences the proportion of females entering diagnostic radiology residencies. MATERIALS AND METHODS A total of 4117 applications to one diagnostic radiology residency program from 2008 to 2014 were analyzed. Invitations to interview were evaluated by each year, specifically looking at gen...
متن کاملDoes marketing success lead to market success?
Is the practice of marketing bad for the economy and, therefore, bad for society? This article explores whether market success and marketing success are compatible. First, we examine the concept of “market success” in the context of the dynamic competition perspective of resource– advantage theory, and we argue that successful markets are characterized by competitive processes that lead to five...
متن کاملIT Project Escalation: Translation Outcomes as Antecedents to the Four Factors of Escalation Theory
Recent IT project escalation research has seen a multi-method approach to understanding what causes escalation in IT projects. Specifically, Mähring, et al. (2004) examined the DIA Computerized Baggage Handling System failure using both the traditional four factor escalation theory model and Actor-Network Theory’s (ANT) translation stage. Mähring, et al.’s findings suggested that both theoretic...
متن کاملDoes implicit memory extend to legal and illegal nonwords?
In 4 experiments, implicit and explicit memory for words and nonwords were compared. In Experiments 1-2 memory for words and legal nonwords (e.g., kers) was assessed with an identification (implicit) and a recognition (explicit) memory task: Robust priming was obtained for both words and nonwords, and the priming effects dissociated from explicit memory following a levels-of-processing manipula...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 1993
ISSN: 0092-0703
DOI: 10.1177/0092070393213008